The concept seems to be a chili pepper cooking a pot of chili outdoors (because he is wearing sunglasses). This, in my opinion, communicates the event easily and accurately.
This layout is symmetrical - everything is centered. The headline is bold and the focal point of the layout. The illustration in the center is good, but could be improved if the chili pepper was tilted the opposite direction of the chili pot or if both the chili pepper and the chili pot were set vertically. Because right now, everything within the layout is balanced and centered, except the graphic.
The rectangle outline at the bottom is not necessary. I would just center all the type under the circle - including the event date and location. Then the circle can be moved up slightly so it is not dead center. Also, watch bleeds.